“You look at the city differently when you’re searching for color. “It was the concept of seeing color around the city, especially in New York City where you think of it as being gray,” said Jordan Ferney, a Color Factory co-founder. The Manhattan “Color Walk” at the Cooper Hewitt. The printed map pictured above, shared exclusively with the Cut, showcases the inspiration behind each of the 265 colors chosen for the Color Walk: bright yellow for bulk butterscotch candy that’s sold at the local candy store Economy Candy lime green for the public park seating at 15th Street and light orange for a single scoop of ice cream from a coco helado cart on 170th Street, to name a few. While the Color Factory hasn’t yet released details for the Soho factory, it’s offering museumgoers a taste of what’s to come with a “Color Walk” at the Cooper Hewitt in the Upper East Side - a striped walkway in the museum’s garden that pays homage to the borough.
Located at 251 Spring Street in Soho, the 20,000-square-foot pop-up museum will house entirely new art installations with the same mission: to give visitors a fun, immersive way to see national and local artists who work in color - along with the chance to snap some killer Instagram photos.
The Color Factory’s “Color Walk” map for the Cooper Hewitt.Īfter a popular run in San Francisco, the Instagram-famous Color Factory is coming to New York City for the first time in early August.
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